Putting houses on the market and renting them is not the easiest job in the world. It seems like it would be pretty straight forward, but there is a lot that goes into renting houses and property marketing is a key skill that you can learn yourself or outsource to a competent company that can get the job done effectively for you. If you are venturing into the Denver property marketing world as a complete beginner then keep in mind that there is going to be a lot for you to learn.
It is always recommended that you do not try and go at this all on your own, but rather mix in your efforts with the help and expertise of professionals in the property marketing space. This is going to allow you to close more sales without having to deal with unnecessary setbacks and headaches. In this article we will discuss some of the key ideas that you can implement along with your team to make sure that your property marketing efforts are well received by potential investors, owners, and tenants.
The property market in Denver is very lucrative and if you implement the correct property marketing strategy you can see some pretty good returns from your efforts. We will cover what we believe to be some of the most essential property marketing best practices so you can go out and get straight to renting more properties in less time.
Video content marketing
They say that a picture is worth a thousand words, but with video content marketing you can get so much more information across. It is one of the most underutilized tools for property marketing all around the world. Not enough people and companies are utilizing video to rent their property.
If you do a search for Denver property or anywhere else in the world for that matter, you will quickly realize that result after result are websites that are primarily using images to market their properties. It’s a good form of online marketing, but if these same websites incorporated video into their websites it’s highly likely their rental rates would skyrocket.
With images, you have to take a whole bunch and then it’s up to the person viewing them to piece all the images together to try and get a feel for the home. With video you can simply walk around the entire house and comment as you progress through the house. You don’t have to hire a professional video creator to make these videos for you either, if you have a smartphone you can get started, however you may consider upgrading to an entry level DSLR or mirrorless video camera to really capture the home in all of its glory and beauty.
In 2020, video takes up a large percentage of real estate on the Internet with more and more people consuming video on the internet each and every day. And this number is only going to go up as the years go on, so you might as well hop onto video content marketing as soon as possible to benefit from this strategy.
To get a better understanding of just how popular video is, video accounts for 75% of consumer Internet traffic and this is expected to rise to around 85% by 2021. The time is now to jump on this!
Social listening is not the most common term in the property marketing world. However, it’s a simple but very effective strategy for gathering all the required information and feedback in order to market and rent properties in Denver much more effectively.
With social listening what you will be doing is diving into the conversations all across the internet about your industry, in this case the industry is Denver property marketing. What you might do is start by doing a search for related topics in Denver that have to do with property marketing. And then dive deep into the various conversations going on in that space.
This is effective because you really get to know what people like and what they really do not enjoy when it comes to property in Denver. You might discover in your research that a large majority of people hate a certain thing about properties in Denver and then armed with that knowledge you can make sure that they don’t have to encounter that thing when it comes to your properties. Right off the bat you are able to make changes to your marketing strategy in real time and solve real world problems and concerns that people are having in Denver. This simple strategy will allow your properties to stand out and shine.
You can also use social listening to your advantage by taking a look at what the public is saying about your competitors, what problems are people having with them, and what negative feedback they are receiving from the public. You can then take the necessary action steps with your own company to make sure that you do not receive the same negative feedback from people in Denver.
You are really able to get into the mind of your customer with social listening and it is very underutilized in the property marketing space right now, so take full advantage of it. You may be surprised at just how effective it can be for your property marketing.
Rent more property with SEO optimized content
We have touched on video marketing in this article and while video marketing is extremely effective and you should definitely be using it in your property marketing campaign. It should not be your only way of marketing.
When it comes to being able to rent as many properties as possible, you will need a strong and trusted online presence. That means having a great website with both video and picture content on it as well as written SEO optimized blog posts. Content is king on the Internet and that is not going to change. The more content that you can put out on the internet, the more people you are ultimately going to reach and therefore as a direct result of having more content you are going to be able to rent more property. Provided that the content is actually worth watching or reading. But the more content that you put out the better you will get and you can outsource your content to professionals if your budget allows for it. This will increase your results ten-fold.
With the addition of SEO optimized content into your marketing strategy it will allow you to use rich text-based blog posts. You may not have the time and resources available to put out a detailed property video every single time. If you have to hire an editor and pay for royalty-free content to put into your videos, the price of that can add up over time. On the other hand, creating SEO optimized blog content is often completely free to produce. The only real expenses you will have is your website hosting and perhaps a subscription to royalty-free images that you can use in your blog posts.
Some people find it much easier to create written blog posts compared to traditional videos. This doesn’t mean however that you should completely scrap the idea of making video content for your property marketing. You absolutely should be doing both. If you combine video marketing with good SEO optimized blog posts you will see much better results in your marketing efforts. The more content you put out the better and by creating both video and written SEO optimized content you are broadening your potential across all platforms.
Double Down On Your Online Presence For Your Business
When it comes to property marketing in Denver or anywhere else in the world, all the best property companies have a strong online presence that is very active and well received by the public. If you take full advantage of all the online mediums then you will see much greater success in your business. Right now some of the hottest online platforms are Facebook, Instagram, LinkedIn and Youtube. So you want to at bare minimum have an account on each of these platforms if you want to see continued growth in your business. For real estate and property marketing, LinkedIn will be one of the favorite platforms to use with no shortage of opportunity to meet people in your space and sell more property.
So you may be wondering if you have to create different pieces of content for each platform? The short answer is that it is not 100% necessary to create a new piece of content for each platform that you are on. If, for example, you create a piece of video content, you can then use that same piece of content on all of the other platforms. The only thing you may need to do before you post is edit it in the correct dimensions for all the different platforms. But there is no rule saying that you cannot use the same piece of content, edited in a different way for each online platform that you are on.
If you stick to one platform then your reach will be limited to that platform alone whenever you create a new piece of content for your property marketing. But spreading that same piece of content across multiple platforms will broaden your reach and you will ultimately be able to reach more people, get more feedback (good or bad) and be able to rent more properties in your rental business.
One thing to take into consideration when you are posting on multiple platforms is the time it takes to keep each of your platforms active. This is where you may want to consider scheduling your content out a week in advance. In 2020 there are various scheduling apps and websites that you can use to schedule out your content. This will save you a ton of time in the long run and more importantly it will allow you to stay consistent with your posting. You can be on every platform but if you only post once a month you are not going to see any improvement in your business.
Rent More Property By Leveling Up Your Photography Skills
When it comes to renting property, the difference between finding a great tenant and missing out on the opportunity is often how you present your property to your potential renters. This is where having good photography skills can pay off. We all know that hiring a professional photographer can be pretty expensive. While the need for a professional photographer can come in handy for some of your content, it will pay off even better if you can learn to take amazing photos on your own. Our Property Management Denver firm can help out with getting the best deals and tenants in the market.
You can take various online or offline classes to level up your photography skills and the awesome thing about photography classes is that they often are very affordable and allow you to learn at your own pace. A simple Google search for online photography courses will show you page after page of results. The thing to take into consideration before you enroll into any course is the reviews from customers on their experience taking that specific course. Some good trusted and well-known websites that you might consider taking a photography course on are Udemy and Skillshare. Very affordable and will allow you to gain the necessary skills needed to stand out from the rest of the crowd in the property marketing world and at the end of the day close more deals. A win-win!
We have outlined some key strategies that you can implement in your property marketing going forward. You will see the best results if you combine a bit of everything that we have discussed in this article. If you have any further questions or concerns about some of the things you can do to increase your exposure and find more tenants then feel free to get in touch with us and consider taking a look around the rest of our website for some more content that we think will help you out a lot.