When it comes to rental properties, there is a lot of money to be made. If you are able to list your rental property for free then that means that you will secure a higher profit percentage when your unit of property sells. You may be asking yourself what the best places to list rental property for free are and we have you covered in this article, where we will discuss all the best places to list your rental property for free so that you can make more profit with each property deal that you make.
Keep in mind though that when you list your rental property for free, often it will take slightly longer for the unit of property to be sold, so if you are in no particular rush to get your property in the hands of a potential buyer then you may want to consider the following places to list your rental property for free. Another thing to take into consideration when you go out and list your property on all the websites that are free is that sometimes you get a mixed bag of results with the people that are actually reaching out to you to learn more about your listing. Sometimes you will get a ton of good prospects and other times your inbox will just be filled with spam enquiries that just waste your time.
List Your Rental Property On Your Own Website
If you have your own website then that is an excellent place to start to promote your rental property. It will cost absolutely nothing to do so and if you have a clean and professional looking website then you will attract the right type of buyers for your rental property. The main goal of your website should be to provide as much value as possible. So in the case where you are trying to sell your rental property on your website, then you would post things on your website that bring the most amount of value to the customer as possible. This could be things like detailed blog posts about your rental property, video tours, question and answer posts and frequently asked questions. You also want to showcase a lot of high quality photos of the property.
The goal with your website should be to try and remove as much friction as possible for a potential buyer. From the moment that they land on your website you want to hook them into the idea of your property with your valuable content and then convince them that your property is a great fit for them. You always want to make sure that your website is optimized for the best speeds, meaning that it loads fast. Nobody enjoys a slow website and that will just chase potential customers away.
Another crucial thing that you need to make sure is that your website is mobile-friendly, as the majority of the people that come to your website will be coming from a mobile device like a smartphone or a tablet. Always make it easy for people visiting your website to get in contact with you, make your contact details visible on the first page of your website or in the footer of every single page on your website.
If you don’t have a website and are looking to start one to get started listing your rental property for free then there are some good and beginner friendly options out there for you to choose from. Websites like Wix and SquareSpace make it incredibly easy for anyone to get up and running with a website that looks professional, loads up fast and is mobile-friendly. You absolutely do not need any technical skills with these website builders as they have a user friendly drag and drop interface. You can realistically build your brand new website in a couple of hours, if you have all the content ready to go. Visit those websites to learn more about what they have to offer.
Promote Your Rental Property Listing With An Email List
Having an email list is one of the best ways to promote pretty much anything, not just rental properties. All real and successful businesses have an email list and they make use of their email list on a weekly or even sometimes daily basis to get more exposure for their products and their services. If you took the first step to list your rental property for free and you have created a website then the next logical step would be to incorporate a form on your website where you are able to capture people’s email addresses.
But one thing to take note of with this is that you never want to just straight up ask for someone’s email address without providing them with some sort of value, you absolutely need to give people a reason to give you their email address. Now this doesn’t have to be something extreme like giving everyone that gives you their email address a one hour consulting call. But rather it could be something as simple as a checklist that you have created that helps them solve a problem or provides them with some sort of value.
The amazing thing about all of this that we have just spoken about is that it can all be automated so all you need to focus on is to drive people to your website and the automation will take care of everything else. Now once you have some people coming to your website on a regular basis and you have a steady flow of traffic on your website then you are also going to be getting a steady flow of subscribers on your email list every single week. What you want to do with these subscribers is use your email autoresponder software such as Getresponse, Aweber or ConvertKit and provide them with as much value as possible in your email broadcasts to your subscribers.
The goal is to get the people on your email list to know, like and trust you so that when you do decide to pitch them your offer, in this case your rental property then they are much more likely and willing to buy from you because you have established a relationship with them through your emails and you are giving them great value each and every week. That is the key to making sales through email marketing and most people forget all about the adding value part and they just constantly pitch their offers to their email list and then wonder why they are not making any sales. The key to sales is first to provide value and then to pitch your offer a couple times a week or every other week.
The magical thing about all of this is that it’s 100% free to do, all you need to do is to drive as many people to your website as possible so that you can collect as many email addresses as possible. This can be done through any of your social media platforms and even word of mouth as your website and your reputation gains more and more traction with the community and your niche.
Use Free Rental Listing Sites To List Your Rental Property For Free
This is a great option that you can implement if you don’t like the idea of having to go out and build a website to list your rental property and also to collect emails. In 2020 there are so many websites that you can list your rental property on. While it will take quite some time to list your rental property on all these websites, once it is done then you should start getting a constant flow of interested prospects for your rental property.
Keep in mind that not all free listing websites are created equally. Some are better than others and if you have not used any of them then you won’t really know which ones are good and which ones are bad. We can give you a good idea in this article but it will be a different situation and a different outcome for everyone that uses these websites as you have no control over who is actually taking a look at your listings.
It just takes 1 or 2 interested prospects to make a sale so it will be worth it to list your rental property on these websites, just to make sure that you are giving your rental property listing the most amount of exposure possible.
We will give you some places where you can go out and list your rental property for free but keep in mind that we are not responsible for the experience that you have when you use these websites. This article is for educational purposes and we are not held liable if you have a bad experience with a potential buyer or get scammed for any reason. You always want to do your own research on your potential buyers so that you don’t run into any problems. With all that out of the way, here are some websites where you can list your rental property for free:
- Apartment Finder
- Apartment List
Obviously this is just a handful of websites and there are plenty more out there that you can discover by simply doing a Google search for “websites to list rental property for free” but in our opinion, these are the best websites that you can get started with and if you feel the need to branch out even further and expand to more websites then you can feel free to do so.
Like we mentioned previously, when you are using free rental property listing websites you are going to get quite a mixed bag of inquiries due to the nature of these websites and how they are set up. Pretty much anyone can view these listings, opening up a wide variety of responses to your listings.
But if you take the time to screen all your potential buyers and ask the right questions then you will quickly be able to gauge who is a serious prospect and who is just wasting your time.
Using Social Media
Social media can be extremely powerful when you use it correctly. Unfortunately, the majority of people and businesses do not know how to use social media correctly and as a result they are leaving a lot of money on the table. When it comes to social media you need to first establish where your ideal customer is hanging out. Are they on Facebook, Instagram, Youtube or Pinterest?
The goal with social media is not to post as much as you can across all of the social media networks, but rather pick one and master it and really build up a solid community and following on one platform before you move onto the next.
For real estate, the social media platform that we recommend is Facebook and LinkedIn. On these platforms is where most of your buyers will be hanging out on a day-to-day basis. So the strategy with these platforms would be to once again post as much value as possible, answer as many peoples’ questions as possible and build a community of loyal super fans who will actually buy from you when you do pitch them your offer. Social media should be used in conjunction with all the other free methods that we have mentioned in this article to get the best results.
We hope we covered all of your questions in this article, but if for any reason you still remain unclear on anything then feel free to get in touch with us. With many years of experience we know what it takes to succeed in this industry and we would be more than happy to help you out and answer any and all of your questions or concerns that you might have.